Welcome to ‘The Week that Was’, our regular Friday blog post bringing you the very best from, well…the week that was.
The Week that Was will share with you what we believe was some of the best online info relating to social media, marketing & communications from the week that was.
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This week we look at the best thing about online measurement and tools for the social web. Enjoy!
Social Media Measurement where One Equals One
Anyone who says that Social Media isn’t measureable is making up excuses. There may not be one simple way to measure it, and it may take time and discipline but the best thing about online marketing is that you can measure each and every individual. Offline marketing can be difficult to measure, for example, do you really know how m any people are driving past your billboard on that major road? Probably not.
Wordtracker Labs
A key part of any online strategy is to identify what your target audience is searching for. In our instance for example there would be no point in focusing on a search term such as ‘how to integrated marketing communications into our existing strategy’ if everyone is searching for ‘how to write a marketing plan’. This great tool Wordtrack Labs allows you to find the questions that people are asking in your market.
Additional functionality for Linkedin
If you haven’t yet added your organisation to Linkedin and you are an active user then it’s time, particularly with the added features for business pages. Check them out!
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