Welcome to ‘The Week that Was’, our regular Friday blog post bringing you the very best from, well…the week that was.
The Week that Was will share with you what we believe was some of the best online info relating to social media, marketing communications, & PR, from the week that was.
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This week we look at your social media budget in 2011, managing your ideas, and upgrades for Facebook fan pages. Enjoy!
Optimising your social media budget
Return on investment (ROI) is a part of any strategy and social media is no different. Using a calculated approach towards budgeting for social media marketing initiatives, prioritising spend and categorising for your level of involvement, novice, intermediate and maturity will be crucial in 2011.
Manage your ideas using FreeMind
How many times do you jot an idea down on a note pad and then 3 months later when you look for it can’t find it? FreeMind, free mind mapping software, allows you to document your ideas in a structured manner, like a tree-like editor. You can use it to document ideas, link to websites, documents on your computer etc.
Upgrades to Facebook Fan Pages
Facebook has announced this week upgrades to the way businesses use their fan pages. These include receiving notifications about fan activity i.e. likes and comments, and new page design similar to what we are seeing on personal profiles where photos are displayed in a slide at the top of your page.
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